Kelly Frazer Johnson is a healthcare growth strategist, leadership coach,​ and founder of Crystal Lake Marketing & Coaching. With more than 25​years of experience across healthcare marketing, strategy, leadership​ development, and executive advising, Kelly brings a practical, people-​centered approach to helping leaders grow with clarity, confidence, and​ purpose.​

​Kelly has worked with health systems, provider groups, B2B health​ services organizations, emerging leaders, executives, entrepreneurs, and​ students, helping them strengthen their leadership presence, improve​communication, navigate change, and build careers and businesses that​ align with their values and goals.​

As a coach, Kelly combines strategic insight with a deep commitment to​ personal growth. Her coaching style is supportive, direct, encouraging, and​ action oriented. She helps individuals move from uncertainty to clarity,​ from overwhelm to focus, and from simply managing responsibilities to​leading with greater intention and impact.​

Kelly provides one-on-one and group coaching designed to support healthcare professionals at all stages of leadership. Her coaching focuses on​ leadership identity, executive presence, communication, confidence, career​ growth, emotional resilience, prioritization, and leading through complexity.​

Kelly is passionate about helping healthcare leaders develop the mindset,​ skills, and presence needed to lead well in today’s demanding environment​ while staying grounded in who they are and the impact they want to make.​